Experience managing $20M+ in paid media spend
Paid Media Review & Planning
Understand what’s working, where spend is leaking, and plan based on real opportunity.
Paid Media Strategy
See how campaigns, messaging, and platforms should work together, and design a paid media system that supports growth.
Review paid media performance before investing further
Understand what’s working, where spend is leaking, and plan based on real opportunity.
See what’s driving results and what needs attention
Get a clear view of what’s helping performance and what’s holding it back. I review accounts end to end to surface gaps, set benchmarks, and define clear priorities.
Plan spend with realistic expectations
Turn performance insight into a clear plan. I forecast budgets using channel allocation, KPI / ROAS modeling, and efficiency guidance so spend matches real opportunity.
Lorri Guimond
Senior paid media guidance grounded in real performance
I bring 15+ years of paid media experience across Google and Meta, with oversight of $20M+ in spend. I help teams quickly understand what’s driving results, where money is being wasted, and what deserves focus next — so decisions are clear before scaling or changing strategy.
Create structure and alignment across paid media
See how campaigns, messaging, and platforms should work together, and design a paid media system that supports growth.
Create structure across the full funnel
Move away from scattered campaigns and disconnected efforts. I design funnel structure, account setup, and platform roles so campaigns, audiences, and channels work together with clear purpose and focus.
Strengthen messaging across the funnel
Fix messaging that’s unclear, misaligned, or out of sync with buyer intent. I provide direction on how messaging should improve by funnel stage so ads, landing pages, and teams stay aligned and support performance.
Get senior support as work moves forward
Get ongoing guidance as work moves forward, supporting decisions and adjustments as performance changes without taking over execution.
Bring senior perspective into day-to-day work
Get steady guidance as execution moves forward. I partner with in-house teams or agencies to review performance, answer questions, and support decisions around tracking, reporting, and scaling as work unfolds.
Improve performance across your efforts
Address friction across funnels, landing pages, tracking, and platform structure. I provide guidance to improve cost per lead, conversions, and revenue without reworking systems or taking execution away from your team.
Paid Media Review & Planning
Understand what’s working, where spend is leaking, and plan based on real opportunity.
Clear Direction
Know what to do, why it matters, and what to prioritize first.
Senior Experience
Get experienced guidance without the cost or complexity of a full-time hire.
Performance Focus
Decisions stay grounded in revenue, efficiency, and ROAS.
True Partnership
Support that fits how founders, teams, and agencies actually work.
